Walk down any main street and you’ll see it—signs everywhere. Some are plain but practical. Others glow in colours that make you stop mid-step. That’s the choice many businesses face today: stick with reliable street signage or step into the eye-catching world of custom neon signs. The answer isn’t always obvious, because each has its own strengths.
Why Street Signage Still Pulls Weight
Let’s face it, without street signage, most businesses would simply vanish into the background. Think of a busy shopping strip in Sydney or Melbourne. A clean, bold sign is often the only reason a passerby even notices a new store. Studies back this up—around three out of four customers say they’ve tried a place purely because the sign outside caught their eye. It’s practical, affordable, and still one of the oldest (and cheapest) marketing tools around.
When Neon Steals the Show
Now flip the scene. Picture a late-night café or a trendy bar. A glowing phrase in neon or a bright logo instantly changes the vibe. Custom neon signs aren’t just about being seen; they’re about being remembered. People photograph them. They post them online. And after dark, neon outshines traditional signage by nearly 30% in visibility, according to industry reports. It’s branding and atmosphere rolled into one.
Street vs. Neon: Do You Really Have to Choose?
Truth be told, it isn’t a fight between the two. Street signage is there to do the heavy lifting—clear information, compliance with local rules, and visibility from a distance. Custom neon signs add personality, mood, and that extra “wow” factor. Many businesses blend both: practical display signage outside to draw people in, neon inside to keep them talking (and posting).
Finding What Works for You
The right choice depends on goals. Want clarity and everyday reliability? Stick with street signage. Want to show off personality and create an atmosphere customers won’t forget? Go with custom neon signs. And if you want the best of both worlds, mix them. Practicality outside, personality inside—it’s a combination that works.